COMMERCIAL | Parade Animation

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A N I M A T I O N

A commercial campaign for Soda Stream celebrating Pride Month, featuring the actress and human rights activist, Laverne Cox.
The film portrays Cox as a superhero, taking viewers through key moments in her life-long journey of fighting for LGBTQIA+ rights.

Soda Stream

"When I was a kid, I grew up in Mobile, Alabama, and I had a lot of dreams and grew up working class with a single mom. We didn't have a lot of money. Dealing with internalized racism, internalized transphobia, being a really femme kid and being bullied relentlessly because of it, and I have been able to live out my dreams. It took a while, you know? In the commercial they say, you know, the world had to catch up, and in some ways the world has caught up, in other ways, it still hasn't."

Laverne Cox

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• Backgrounds by Miles Schlenker

"There is a lot of media narratives that I find are dehumanizing, that want to focus on transition and bodies and whatnot. And for me, I'm always about celebrating the humanity of trans people, our lived experiences, our stories from our perspectives. Elevating those stories as much as possible is crucial right now because we need to have those stories out there so that folks continue to connect with the humanity of trans people and not the misinformation and propaganda about who we are."

Laverne Cox

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